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Market Research Services

Custom research projects are designed in consultation with marketing, sales, and product development managers, to provide results that directly answer the questions that will influence product development and marketing strategies.

Typical investigations address client questions in:

  • new product design
  • competitive share assessment
  • cost reduction, product repositioning
  • pricing and value analysis
  • measuring and improving customer satisfaction

Methods used depend on the questions to be asked. Projects may include...

  • telephone, mail or web-based surveys
  • in-depth one-on-one interviews
  • focus groups (in person or by telephone)
  • medical convention work
  • expert panels, full-day customer sessions
  • usage testing in clinical settings

We make it a priority to stay closely in touch with clients, to be sure that results respond to all internal marketing issues, and are delivered completely, accurately, and on time.

Physician Interviews and Focus Groups

Investigating technical medical issues with physicians and other healthcare professionals is a key strength at InforMedix.  Steven Fuller, President of InforMedix, organizes and moderates interviews and groups to study surgical procedures, new medical devices and equipment, and complex services on a regular basis. 

Clients benefit from careful attention to information needs around their particular technology, and projects may feature:

Project Development

  • start-up meetings with market researchers, engineers, sales/marketing management, and clinicians
  • pilot interviews, clinical site visits, review of literature

Moderating

  • live monitoring of telephone interviews
  • debriefing between interviews and groups, refining and streamlining discussion questions
  • web-enabled presentation of visuals, diagrams, product and procedure descriptions during telephone interviews

Reporting

  • immediate delivery of online audio recordings
  • 2-day transcripts
  • thorough reporting on findings with quotations from respondents illustrating key points
  • in-person or web-enabled conferences to present results

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Web-Enabled Interviews and Groups

InforMedix interviews and focus groups conducted by telephone are implemented using a web conferencing method.

Clients can listen to interviews and discussions by dialing in; the moderator monitors who is "on" and mutes out all except himself and the respondent(s).

When necessary, visuals are presented to respondents online; respondents must follow a web link in their emailed invitations.

Visuals are controlled by the moderator, although respondents can be given control to point out features on the videos using their own cursor.

Digital recordings of audio and video are saved on the web. Links are emailed to clients immediately after the interview. Identification of respondents is removed from the recordings.

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For more than 10 years, InforMedix Marketing Research has conducted quantitative and qualitative medical market research outside the US.  With this experience, we’re well-equipped to manage investigations in Europe, Asia, and Latin America, along with the specialized research services we provide in this country.

 The most significant project in 2010 required qualitative interviews with physicians and Purchasing Managers in:

  •        Japan
  •        China
  •        India
  •        Mexico
  •        Brazil

 Here is a link to a section of the InforMedix website, where we describe these experiences and offer tips and help for anyone planning medical market research abroad.

 Medical Market Research outside the US

 If you are in a position to field primary research in Europe, Japan, or the “developing markets”, I’d be happy to speak with you about the possibilities.

 While you are at www.InforMedixMR.com, I’d also call your attention to the InforMedix Quality Survey, our articles on market research techniques, and of course the Real Survey for a break from the serious work of market research.

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Post-Installation Surveys

  • Customers are called 30 days, 90 days, and 12 months after installation of equipment
  • 5-minute interviews gather ratings of customer support, and comments/requests for vendor
  • Standardized reports highlight key topics and provide trend-lines

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Lost Order Surveys

  • Customers are called 30 days after buying competitive products
  • 5-minute interviews determine key reasons for vendor selection, and comparisons of "winners" with "losers" among the short list of potential vendors

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Convention Booth Evaluation

  • Professional interviewers speak with physicians, nurses, techs, etc. as they exit the convention display booth.
  • Short surveys capture response to new products, etc.
  • Summary reports are prepared each day.

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Expert Panels

  • Full day sessions are conducted with selected customers or industry experts.
  • InforMedix offers a wide range of services to support development and execution of Expert Panels.

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Website Usage Assessment

  • A standardized survey is used to assess reasons for using vendors' websites, and user preferences and needs.
  • Data collection has been performed for lab, O.R., pharmacy, and purchasing departments.

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Sales Planning Surveys

  • Large-scale surveys identify sales leads and purchasing history.
  • Outputs include market share/size measurements, account profiles, customer service database updates.

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Specialized Services